How Square cracked the fintech playbook and positioned itself with an accumulating advantage at the centre of commerce

Published 13th June 2020 on jax.substack.com. Subscribe to receive new posts in your inbox.

If you spend enough time in fintech a playbook emerges:

  1. Get Unit Economics Working (this is very hard in fintech)
  2. Become a Daily Habit
  3. Bundle
  4. Proprietary data + ML = New Lending Opportunities

Square is one…

Jackie Vullinghs

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